Kumquat has established itself as a go-to resource for travel and hospitality brands among the top editors, freelancers and digital influencers who drive editorial trends in France. Having a strong PR strategy and crucially the right stories with strong narratives are vital in order to achieve the right media coverage.
Delivering the media coverage that Kumquat’s clients want is one of our core services. Kumquat achieves numerous pieces of media coverage every year, whether it’s television or radio, national, regional or local newspapers, trade or sectoral media, or the online world. Drop us a line here and we will be happy to send through a couple of examples !
Kumquat understands and uses traditional PR values and practices to generate online results that perform.
Kumquat’s public relations services include :
- Identifying target print and broadcast journalists (more than 600 French travel & lifestyle journalists and bloggers in Kumquat’s database)
- Advising on how you present to the media in France
- Tailoring materials and story angles for your audiences to maximise your media coverage (media kits, newsletters and press releases)
- Organization of tailor-made events ou press trips both for media and digital influencers
- Creating your narrative and selling in your stories to the media
- Full media monitoring
- Production of corporate materials e.g. monthly reports
Whether it’s a targeted online PR or a longer term brand building and reputation management mission, Kumquat can assist you in closing the gaps in your online presence.
The agency has the experience and understanding to build your profile, improve your reputation and produce meaningful results online, using digital tools.
Kumquat’s digital PR services include :
- Digital PR campaigns : designing and executing strategic online PR campaigns, ensuring your messages are defined and effective
- Social networking : helping you to widen your social networks online and target the most relevant stakeholders in France
- Influencer marketing : digital influencers and bloggers are a well-established means of communicating directly with the online community, and are a key way to reach to your audience.