Restaurant Australia media release

Campaign media release

Targets : food and wine, lifestyle and travel media ; digital influencers, France

Media release author : Sabrina Pessanha Foucaud

Graphic design : Article Onze agency

Client : Tourism Australia

media release restaurant australia france

Nemea media release

Media release – Holiday rental company (France)

Targets : lifestyle and travel print and broadcast journalists ; digital influencers, France

Author of the media release : Sabrina Pessanha Foucaud

Client : Nemea / Passerelles, media relations agency

media release travel holidays

Spreading the word and raising awareness

public relations agency

Kumquat has established itself as a go-to resource for travel and hospitality brands among the top editors, freelancers and digital influencers who drive editorial trends in France. Having a strong PR strategy and crucially the right stories with strong narratives are vital in order to achieve the right media coverage.

Delivering the media coverage that Kumquat’s clients want is one of our core services. Kumquat achieves numerous pieces of media coverage every year, whether it’s television or radio, national, regional or local newspapers, trade or sectoral media, or the online world. Drop us a line here and we will be happy to send through a couple of examples !

Kumquat understands and uses traditional PR values and practices to generate online results that perform.

Kumquat’s public relations services include :

  • Identifying target print and broadcast journalists (more than 600 French travel & lifestyle journalists and bloggers in Kumquat’s database)
  • Advising on how you present to the media in France
  • Tailoring materials and story angles for your audiences to maximise your media coverage (media kits, newsletters and press releases)
  • Organizing tailor-made events or press trips both for media and digital influencers
  • Creating your narrative and selling in your stories to the media
  • Full media monitoring
  • Production of corporate materials e.g. monthly reports

Digital PR

Kumquat can assist you in building, operating digital channels and making the connections that boost your reach in France.

Whether it’s a targeted online PR campaign or a longer term brand building and reputation management assignment, Kumquat can bring support in closing the gaps in your online presence.

digital pr

The agency has the experience and understanding to build your profile, improve your reputation and produce meaningful results online, using digital tools.

Kumquat’s digital PR services include :

  • Digital PR campaigns : designing and executing strategic online PR campaigns, ensuring your messages are defined and effective
  • Social networking : helping you to widen your social networks online and target the most relevant stakeholders in France
  • Influencer marketing : digital influencers and bloggers are a well-established means of communicating directly with the online community, and are a key way to reach to your audience.

Every travel or hospitality brand has a story to tell

Nowadays, travel and hospitality brands need to go the extra mile when it comes to creating attention-grabbing content that distinguishes their expertise and earns bookings.

Content marketing isn’t a one-time, short-term campaign. It’s about continuously engaging and providing value for your customers.

Webpages that feature enriching content rank better on Google, convert more customers and, most importantly, provide a better end-user experience.

content marketing hospitality

Why should you care about content when dealing with the French market ?

Because content marketing is all about :

  • Building relationships with French travelers
  • Showcasing your expertise
  • Helping SEO
  • Driving traffic
  • Developing loyalty
  • Telling a story
  • Driving bookings

Marketing tells the world that you are a five-star hotel or world-class destination. Content marketing showcases some of those five-star services or major assets.

When it comes to travel and hospitality, the potential for a creative and unique style for your business is great.  Marketing your hotel or destination online can be an excellent opportunity to both drive French customers to your business and to flex your creative internet marketing muscles.

girl-1561989_1920

Creating a cohesive content marketing strategy is the key

Through editorial calendars, publishing schedules, tone of voice guidelines and enticing copy, alongside insight from analytics, Kumquat creates a cohesive strategy to ensure that content is created in a controlled and timely manner.

Shall we get started ?

Restaurant Australia food truck

Restaurant Australia campaign – Consumer activation France

Sept 12 – Oct 4, 2014

Location : Paris, France

restaurant australia food truck

Context

Tourism Australia’s research conducted across 15 of Australia’s key tourism markets showed that great food, wine, and local cuisine is a major factor influencing holiday decision making (at 38%), ranking third ahead of world class beauty and natural environments (37%).

To narrow the perception gap between those who have visited Australia and those who have not, Tourism Australia developed the idea that Australia could be the world’s greatest restaurant – Restaurant Australia.

In response to the growing demand globally for food and wine as part of the travel experience, Tourism Australia put the spotlight on Australia’s finest array of produce served in the most stunning locations in the world.

Throughout 2014 and 2015, Restaurant Australia marketing campaign focused on Australia’s strengths in food and wine as well as other world-class experiences.

Learn more about this campaign

Media results

Media coverage : over 40 articles (print, online media and blogs)

Estimated media value : 300 K€

Coordination : Lidwine Bernardin & Sabrina Pessanha Foucaud c/o Article Onze Tourisme agency

Client : Tourism Australia