Nowadays, travel and hospitality brands need to go the extra mile when it comes to creating attention-grabbing content that distinguishes their expertise and earns bookings.
Content marketing isn’t a one-time, short-term campaign. It’s about continuously engaging and providing value for your customers.
Webpages that feature enriching content rank better on Google, convert more customers and, most importantly, provide a better end-user experience.
Why should you care about content when dealing with the French market ?
Because content marketing is all about :
- Building relationships with French travelers
- Showcasing your expertise
- Helping SEO
- Driving traffic
- Developing loyalty
- Telling a story
- Driving bookings
Marketing tells the world that you are a five-star hotel or world-class destination. Content marketing showcases some of those five-star services or major assets.
When it comes to travel and hospitality, the potential for a creative and unique style for your business is great. Marketing your hotel or destination online can be an excellent opportunity to both drive French customers to your business and to flex your creative internet marketing muscles.
Creating a cohesive content marketing strategy is the key
Through editorial calendars, publishing schedules, tone of voice guidelines and enticing copy, alongside insight from analytics, Kumquat creates a cohesive strategy to ensure that content is created in a controlled and timely manner.
Shall we get started ?