Group press trip Visit Lisboa

Group press trip to Lisbon

A press trip to Lisbon that has been arranged and organized by Visit Lisboa for 4 French media : weekly newsmagazine L’Express, weekly newspaper Le Journal du Dimanche, travel comparison website Easyvoyage.com, and weekly news magazine VSD).

Date : 2014

Pitch & coordination of the media visit : Sabrina Pessanha Foucaud c/o Interface Tourism

Client : Visit Lisboa (Lisbon Tourism Board)

Click on the below slideshow to read full articles.

Press trip Le Point

Press trip Northern Territory / Longitude 131 (Australia) 

A press trip arranged by Tourism Australia for Bérénice Debras, a freelancer who works with weekly news magazine Le Point.

Media outlet circulation : 359 000 copies

Pitch & coordination of the media visit : Sabrina Pessanha Foucaud c/o Article Onze Tourisme.

Client : Tourism Australia

Click on the below image to read full article

le point australie

Digital influencers in Australia part II

Media visit – Food blogger from France

« Australia invites the world to dinner »

In Nov 2014, international influencers took part in personalised tours throughout Australia, from Melbourne’s rooftop bars to Sydney’s Asian hotspots to Central Australia’s bush tucker, culminating with the Invite the World to Dinner gala at MONA on November 14. Learn more

Participant from France : Papilles et Pupilles (Anne Lataillade, food & wine digital influencer)

Date : November 2014

Stories published : click here to read all

Project management & coordination : Sabrina Pessanha Foucaud c/o Article Onze Tourisme

Client : Tourism Australia

food blogger france

Digital influencers in Australia part I

Media visit – French digital influencers

Date : February 2014

Location : Gold Coast (New South Wales), Australia

Participants : MakeMyLemonade (Lisa) ; Jenesaispaschoisir.com (Juliette)

Coordination : Sabrina Pessanha Foucaud c/o Article Onze Tourisme

Client : Tourism Australia

digital influencers Australia

Results

5 blog articles

1 video

Instagram posts

 

Press trips Sport & Style

10 pools made in Sydney (December 2015)

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On a marché sur la terre rouge (May 2016)

A press trip arranged by Tourism Australia for the high-end lifestyle magazine, Sport & Style (France). Back home, media published 2 large stories : one about Sydney pools, and a second story about Australia‘s Red Centre.

Media outlet circulation : 200,000 copies

Estimated media value : 240,000 €

Coordination : Sabrina Pessanha Foucaud c/o Article Onze Tourisme.

Client : Tourism Australia

Click on the below images to read full article

sport et style

press trip red centre australia

Press trip Styles – L’Express

L’Algarve, la Bretagne du Portugal (October 2015)

A press trip arranged by the Algarve Tourist Board for Styles magazine (L’Express) in 2015.

Circulation of the media outlet : 420,000 copies

Estimated media value : 180,000 €

Pitch & coordination : Sabrina Pessanha Foucaud c/o Article Onze Tourisme.

Click on the below image to read full article

styles algarve

Television program about Australia

Echappées Belles (France) – 2015

In 2015, French television program Echappées Belles broadcasted 2 episodes about Australia on France 5 channel.

When working at Article Onze agency from 2014-2015, Sabrina liaised with the production company (Bô Travail) in order to induce this popular French travel TV program to organize filmings in Australia. Echappées Belles did several shootings throughout Australia.

Travel arrangements : Tourism Australia

Coordination of the visit : Sabrina and Article Onze Tourisme

Client : Tourism Australia

échappées belles australie

Press trip Le Monde

Sydney, ville à dévorer (May 2015)

A press trip arranged by Tourism Australia and coordinated by Sabrina (Article Onze agency) for journalist Thomas Doustaly, Le Monde.

Media circulation : 267,000 copies

Estimated media value : 150,000 €

Click on the below image to read full article

sydney restaurant australia