French VIP visits Australia

Christophe Michalak – Pastry chef, France

Context : as part of the Restaurant Australia campaign, Tourism Australia invited the famous French pastry chef Christophe Michalak and his wife to take part in personalised tours throughout Australia.

Date : November 2014

Locations : Sydney ; Brisbane ; Hobart (Australia)

Project management : Sabrina Pessanha Foucaud c/o Article Onze Tourisme

Learn more

christophe michalak australia

Digital influencers in Australia part II

Media visit – Food blogger from France

« Australia invites the world to dinner »

In Nov 2014, international influencers took part in personalised tours throughout Australia, from Melbourne’s rooftop bars to Sydney’s Asian hotspots to Central Australia’s bush tucker, culminating with the Invite the World to Dinner gala at MONA on November 14. Learn more

Participant from France : Papilles et Pupilles (Anne Lataillade, food & wine digital influencer)

Date : November 2014

Stories published : click here to read all

Project management & coordination : Sabrina Pessanha Foucaud c/o Article Onze Tourisme

Client : Tourism Australia

food blogger france

Digital influencers in Australia part I

Media visit – French digital influencers

Date : February 2014

Location : Gold Coast (New South Wales), Australia

Participants : MakeMyLemonade (Lisa) ; Jenesaispaschoisir.com (Juliette)

Coordination : Sabrina Pessanha Foucaud c/o Article Onze Tourisme

Client : Tourism Australia

digital influencers Australia

Results

5 blog articles

1 video

Instagram posts

 

Restaurant Australia campaign launch

Media event in Paris

Date : June 2014

Location : Atelier Alain Cirelli, Paris (France)

30 food & wine journalists

Coordination : Sabrina Pessanha Foucaud c/o Article Onze Tourisme.

Client : Tourism Australia

press event france

Press trips Sport & Style

10 pools made in Sydney (December 2015)

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On a marché sur la terre rouge (May 2016)

A press trip arranged by Tourism Australia for the high-end lifestyle magazine, Sport & Style (France). Back home, media published 2 large stories : one about Sydney pools, and a second story about Australia‘s Red Centre.

Media outlet circulation : 200,000 copies

Estimated media value : 240,000 €

Coordination : Sabrina Pessanha Foucaud c/o Article Onze Tourisme.

Client : Tourism Australia

Click on the below images to read full article

sport et style

press trip red centre australia

Every travel or hospitality brand has a story to tell

Nowadays, travel and hospitality brands need to go the extra mile when it comes to creating attention-grabbing content that distinguishes their expertise and earns bookings.

Content marketing isn’t a one-time, short-term campaign. It’s about continuously engaging and providing value for your customers.

Webpages that feature enriching content rank better on Google, convert more customers and, most importantly, provide a better end-user experience.

content marketing hospitality

Why should you care about content when dealing with the French market ?

Because content marketing is all about :

  • Building relationships with French travelers
  • Showcasing your expertise
  • Helping SEO
  • Driving traffic
  • Developing loyalty
  • Telling a story
  • Driving bookings

Marketing tells the world that you are a five-star hotel or world-class destination. Content marketing showcases some of those five-star services or major assets.

When it comes to travel and hospitality, the potential for a creative and unique style for your business is great.  Marketing your hotel or destination online can be an excellent opportunity to both drive French customers to your business and to flex your creative internet marketing muscles.

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Creating a cohesive content marketing strategy is the key

Through editorial calendars, publishing schedules, tone of voice guidelines and enticing copy, alongside insight from analytics, Kumquat creates a cohesive strategy to ensure that content is created in a controlled and timely manner.

Shall we get started ?

Media kit Algarve (2015)

Destination media kit

Editing and copywriting of Algarve Tourism Board’s 2015 media kit carried out by Sabrina and Article Onze agency.

Targets : French travel media and digital influencers

Texts : Sabrina Pessanha Foucaud

Graphic design : Article Onze agency

Client : ATA – Associação de Turismo do Algarve 

press kit algarve

Press trip Styles – L’Express

L’Algarve, la Bretagne du Portugal (October 2015)

A press trip arranged by the Algarve Tourist Board for Styles magazine (L’Express) in 2015.

Circulation of the media outlet : 420,000 copies

Estimated media value : 180,000 €

Pitch & coordination : Sabrina Pessanha Foucaud c/o Article Onze Tourisme.

Click on the below image to read full article

styles algarve

Television program about Australia

Echappées Belles (France) – 2015

In 2015, French television program Echappées Belles broadcasted 2 episodes about Australia on France 5 channel.

When working at Article Onze agency from 2014-2015, Sabrina liaised with the production company (Bô Travail) in order to induce this popular French travel TV program to organize filmings in Australia. Echappées Belles did several shootings throughout Australia.

Travel arrangements : Tourism Australia

Coordination of the visit : Sabrina and Article Onze Tourisme

Client : Tourism Australia

échappées belles australie