Press trip Le Point

Press trip Northern Territory / Longitude 131 (Australia) 

A press trip arranged by Tourism Australia for Bérénice Debras, a freelancer who works with weekly news magazine Le Point.

Media outlet circulation : 359 000 copies

Pitch & coordination of the media visit : Sabrina Pessanha Foucaud c/o Article Onze Tourisme.

Client : Tourism Australia

Click on the below image to read full article

le point australie

Restaurant Australia media release

Campaign media release

Targets : food and wine, lifestyle and travel media ; digital influencers, France

Media release author : Sabrina Pessanha Foucaud

Graphic design : Article Onze agency

Client : Tourism Australia

media release restaurant australia france

Nemea media release

Media release – Holiday rental company (France)

Targets : lifestyle and travel print and broadcast journalists ; digital influencers, France

Author of the media release : Sabrina Pessanha Foucaud

Client : Nemea / Passerelles, media relations agency

media release travel holidays

Tropicalement Vôtre media release

Media release – French tour operator

Targets : lifestyle and travel print and broadcast journalists ; digital influencers, France

Author of the media release : Sabrina Pessanha Foucaud

Graphic design : Article Onze agency

Client : Tropicalement Vôtre

media release tour operator france

Spreading the word and raising awareness

public relations agency

Businesses that actively engage in integrated PR and digital marketing strategies are more likely to capture the attention of customers and prospects, and achieve the results that create long-term success.

Having a strong PR strategy and the right stories with strong narratives are vital in order to achieve the right media coverage. Unlike advertisers, Kumquat persuade your external audiences via unpaid or earned methods.  The agency communicates with these targets through trusted, not paid, sources.

Kumquat understands and uses traditional PR values and practices to generate off and online results that perform.

Kumquat’s public relations services include :

  • Write pitches and send out the narrative to journalists
  • Tailoring press materials and story angles for your audiences to maximise your media coverage (media kits, newsletters and press releases)
  • Organizing tailor-made events or press trips both for media and digital influencers
  • Writing and blogging for the web (internal or external sites)
  • Full media monitoring
  • Production of corporate materials e.g. monthly reports

Delivering the media coverage that Kumquat’s clients want is one of our core services. Kumquat achieves numerous pieces of media coverage every year, whether it’s television or radio, national, regional or local newspapers, trade or sectoral media, or the online world. Drop us a line here and we will be happy to send through a couple of examples !

Digital PR

Kumquat can assist you in building, operating digital channels and making the connections that boost your reach in France.

Whether it’s a targeted online PR campaign or a longer term brand building and reputation management assignment, Kumquat can bring support in closing the gaps in your online presence.

digital pr

The agency has the experience and understanding to build your profile, improve your reputation and produce meaningful results online, using digital tools.

Kumquat’s digital PR services include :

  • Digital PR campaigns : designing and executing strategic online PR campaigns, ensuring your messages are defined and effective
  • Social networking : helping you to widen your social networks online and target the most relevant stakeholders in France
  • Influencer marketing : digital influencers and bloggers are a well-established means of communicating directly with the online community, and are a key way to reach to your audience.

French VIP visits Australia

Christophe Michalak – Pastry chef, France

Context : as part of the Restaurant Australia campaign, Tourism Australia invited the famous French pastry chef Christophe Michalak and his wife to take part in personalised tours throughout Australia.

Date : November 2014

Locations : Sydney ; Brisbane ; Hobart (Australia)

Project management : Sabrina Pessanha Foucaud c/o Article Onze Tourisme

Learn more

christophe michalak australia

Digital influencers in Australia part II

Media visit – Food blogger from France

« Australia invites the world to dinner »

In Nov 2014, international influencers took part in personalised tours throughout Australia, from Melbourne’s rooftop bars to Sydney’s Asian hotspots to Central Australia’s bush tucker, culminating with the Invite the World to Dinner gala at MONA on November 14. Learn more

Participant from France : Papilles et Pupilles (Anne Lataillade, food & wine digital influencer)

Date : November 2014

Stories published : click here to read all

Project management & coordination : Sabrina Pessanha Foucaud c/o Article Onze Tourisme

Client : Tourism Australia

food blogger france

Digital influencers in Australia part I

Media visit – French digital influencers

Date : February 2014

Location : Gold Coast (New South Wales), Australia

Participants : MakeMyLemonade (Lisa) ; Jenesaispaschoisir.com (Juliette)

Coordination : Sabrina Pessanha Foucaud c/o Article Onze Tourisme

Client : Tourism Australia

digital influencers Australia

Results

5 blog articles

1 video

Instagram posts